Promotion Analysis
Promotions are easy to run. Knowing whether they worked is harder. S4’s Analysis module closes that loop.
Key features
Promotional analysis
Units moved, dollars in vs. dollars discounted, lift vs. prior period, and how the rest of the basket changed during the promo.
Ad markdown analysis
For every item pulled into the weekly ad, what each markdown cost and what it returned.
Trend movement
Forward-looking: which categories are accelerating, which are decelerating, where to look next for action.
No separate data warehouse
Pulls from the same database S4 Back Office uses for pricing, item maintenance, and inventory. No ETL.
What's included
- Promo effectiveness shows up in the same screens as everything else
- Consistent way to compare campaigns over time and across stores
- Real-time dashboards available via S4Vision on top of S4Insight
- Closes the loop: did the deep cut on Tuesday actually move units?
Promotions are easy to run. Knowing whether they worked is harder. S4’s Analysis module closes that loop.
The Analysis module in S4 Back Office surfaces promotional effectiveness, ad markdown impact, and the sales movement that comes from each campaign. It’s where you find out whether the deep cut on Tuesday’s flyer actually moved units — or just discounted what would have sold anyway.
Promotional analysis
Every promo you run leaves a data trail. Analysis pulls together what happened to a promo’d item: units moved, dollars in vs. dollars discounted, lift versus the prior period, and how the rest of the basket changed when the promo was active.
The point isn’t a single answer; it’s a consistent way to compare campaigns over time and across stores.
Ad markdown analysis
For items pulled into a weekly ad, Analysis surfaces what each markdown cost and what it returned. A persistent feature in independent grocery is the temptation to keep running the same ads because they “feel” effective. The data sometimes agrees. Often it doesn’t.
Item and department trend movement
Beyond individual promotions, Analysis exposes the direction items and departments are moving in. Trend movement gives you forward-looking insight: which categories are accelerating, which are decelerating, and where to look next for action.
How it connects
The Analysis module pulls from the same database that S4 Back Office uses for pricing, item maintenance, and inventory. There’s no separate data warehouse to maintain, no extract step, no second tool to teach your team. Promo effectiveness shows up in the same screens as everything else.
For real-time dashboards and mobile access to the same data, S4Vision builds on top of S4Insight to give you the same metrics on phone and tablet.
Talk to S4 about Analysis
If you run a regular promotional cadence and don’t have a clean way to measure what’s working, we’d be happy to walk through Analysis with your data.
Email: sales@s4.com Phone: (844) 747-4400
See Promotion Analysis With Your Own Store Data
Tell us your POS, what you're running today, and what's slowing your workflow. We'll spin up a 30-minute walkthrough of Promotion Analysis with your real items — no slides.
- No card, no commitment — ever.
- Not added to any list. Reply 'stop' once and we stop.
- Walkthrough recorded so you can share with your team.